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When working with German design brand Eulenschnitt, Sunbeauty delivered a customized paper star collection from concept to live sales in time for the Christmas season. This project proves that seasonal paper décor – when designed for scale, produced with strict quality controls and supported by sustainable materials and proactive logistics – can be a profitable and reliable wholesale category for home décor and holiday retailers worldwide.
Customized Paper Star: How Sunbeauty Delivered a Seasonal Bestseller with Eulenschnitt
Case Study – Helping Eulenschnitt Launch Eco Paper Stars in Time for Christmas
Eulenschnitt – a lovingly crafted home décor and stationery brand founded by Lena and Felix in 2011 – partnered with us to bring a new line of eco-friendly paper stars to market in time for the Christmas season. By applying rigorous process control across design, sample approval, production and logistics, we ensured on-time delivery of multiple sizes and three colourways (black, white, grey). The launch received consistent positive customer feedback, with buyers praising the minimalist aesthetic and tactile quality of the Papiersterne 3er Set.
Client Background:
Eulenschnitt is a small-but-distinctive brand focused on home décor, decorative objects and stationery. Since its founding in 2011 by Lena and Felix, the company has emphasized design that feels personal and warm while using sustainable, high-quality materials — hand-made ceramics, linen, glass and wood are central to their collections. Their customers appreciate unique gift ideas and thoughtful, well-crafted home accessories.
Project Brief:
Product: eco-friendly paper star ornaments in three colours and various sizes (black / white / grey).
Objective: launch the new Papiersterne collection as a seasonal product in time for Christmas, ensuring sufficient inventory and reliable shipping to support holiday sales.
Key success measure: on-shelf availability for the Christmas period and positive customer reception after launch.
Challenges:
Seasonal timing pressure. The entire project needed to move quickly so the product would be available during the short, critical holiday selling window. Any production or logistics delay would directly impact sales opportunity.
Quality and finish for a low-cost material. Paper ornaments must still feel premium. Eulenschnitt wanted a minimal, tactile product that aligned with their brand — durable, neat folds, clean edges and consistent colour across sizes.
Sustainability expectations. Materials and processes had to reflect the brand’s eco-conscious positioning without adding prohibitive cost or lead time.
Coordination across stages. The project required tight alignment across design, prototyping, bulk production and export logistics to avoid cascading delays.
Our Solutions:
We implemented a structured, end-to-end delivery plan designed around three pillars: speed, quality control, and sustainability alignment.
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Accelerated but controlled timeline
We created a compressed but realistic project timeline with clearly defined milestones: final design approval → prototype/sample approval → tooling & batch production → QC checkpoints → shipping & customs clearance windows. Each milestone included fixed latest-acceptable dates so that any deviation would trigger contingency measures (e.g., expedited production runs or alternate routing).
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Hands-on sample and QC process
To ensure the final product met Eulenschnitt’s tactile and aesthetic expectations, we staged iterative sample reviews. Samples were photographed and shipped for client sign-off; when needed we adjusted paper weight, fold tolerance and finish. We enforced a checklist for every unit in the production run covering edges, colour consistency, packaging fit and sturdiness for shipping.
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Sustainable material selection and documentation
We sourced recycled and FSC-certified paper options that preserved a premium look and dry touch. Materials were specified in the production order and documented so the client could confidently communicate the sustainability credentials to their customers.
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Logistics aligned to seasonal demand
Knowing that shipping delays commonly spike before Christmas, we selected shipment windows with a buffer, arranged pre-clearance documentation, and provided weekly status updates so Eulenschnitt could plan promotions and inventory placement.
What we delivered for Eulenschnitt?
Client: Eulenschnitt — independent home décor & stationery brand
Product: Paper star ornaments (three colourways: black, white, grey; multiple sizes)
Objective: Launch the Papiersterne collection ahead of Christmas with sufficient inventory and premium finish
Key Actions: accelerated sampling, mid-run QC, FSC/recycled paper selection, branded sleeve packaging, export documentation & shipping buffers
Outcome: On-time availability, strong customer feedback highlighting minimal design and tactile quality, and a repeatable wholesale product model.
What we did, step by step
Finalized three colourways and size assortment with Eulenschnitt design team.
Produced and shipped approval samples within an accelerated two-week window. Client feedback was returned promptly and incorporated.
Locked production schedule and performed a mid-run quality inspection to catch any drift in colour or fold consistency.
Packaged the stars in protective, branded sleeve packaging that complemented the minimal product design while remaining compact for shipping.
Coordinated export documentation and booked a logistics slot that ensured arrival ahead of the key retail dates.
Results & Impact
On-Time Availability: The product arrived and was available for sale in Eulenschnitt’s online store in time for the Christmas season, enabling the brand to capture seasonal demand.
Strong Customer Reception: The Papiersterne launch received consistently positive customer feedback. Buyers highlighted the minimal design and how well the stars fit into home décor. One typical review reads: “Papiersterne 3er Set grau – Die Sterne sind so minimalistisch schön, perfekt für mein zuhause!”
(“Papier stars 3-set grey – The stars are so minimally beautiful, perfect for my home!”)
Brand Alignment Preserved: The finished product matched Eulenschnitt’s aesthetic and sustainability positioning — a light, tactile ornament with clear eco credentials and visual harmony across sizes and colours.
Seamless Collaboration: The structured checkpoints and transparent communication meant no last-minute crises; Eulenschnitt could focus on merchandising and customer outreach while we managed production and logistics.
What made this collaboration successful?
Clear milestones and accountability. Each stage had a precise deadline and owner, which kept the fast schedule realistic.
Iterative sampling. Early and frequent sample checks prevented late surprises and maintained finish quality.
Sustainability without compromise. Selecting the right paper allowed the product to feel premium while meeting Eulenschnitt’s eco standards.
Proactive logistics planning. Anticipating holiday shipping congestion protected the launch window.
Testimonial
Eulenschnitt customers’reactions spoke for themselves; the user review quoted above captures both aesthetic approval and a clear product-to-home fit. Internally, the project reinforced how a small brand can scale seasonal product launches without sacrificing design integrity.
Eulenschnitt is now well positioned to iterate on seasonal ornament collections and expand assortments for future holidays. If you’d like to see the finished product or learn more about the process, view the Papiersterne 3-set here: https://www.eulenschnitt.de/products/papiersterne-3er-set-grau
– or contact us to discuss how we can help you launch seasonal, design-led collections on time and on brand.
Why customized paper star works as a wholesale category?
Visual Versatility – fits into multiple merchandising themes (minimal, Scandi, modern farmhouse).
Low Freight Weight– favorable for international shipping and lower freight cost per unit.
High Perceived Value – with the right paper, fold precision and packaging, a paper ornament can feel premium.
Easy SKU Variants – color, size and packaging create upsell opportunities without complex tooling.
How Sunbeauty sets the industry standard ?
1) Design: Make “Customized“ Easy to Buy
Offer modular options (size × color × finish) plus a small set of brandable add-ons (hangtags, sticker logo, printed sleeve).
Provide downloadable assets for retailers: high-res photos, 360° product spins and flat-lay pack shots to speed listing creation.
Predefine “wholesale kits” (e.g., Starter Kit 500 pcs, Seasonal Mix 1,200 pcs) to reduce quoting friction.
2) Production & Workmanship: Handcrafted Look, Industrial Reliability
Standardize tolerance metrics: fold tolerance, edge finish, and color delta thresholds for every lot.
Use semi-automated folding jigs and controlled gluing stations to keep aesthetic consistency at scale.
Run mid-batch QC checks and photograph results for B2B transparency.
3) Sustainability:Credentials That Sell
Prioritize FSC-certified or high-content recycled paper grades that preserve a dry, tactile finish.
Minimize plastic, use recyclable sleeves or pulp inserts, and provide certificates for retailer marketing.
Communicate verified eco claims clearly on spec sheets so buyers can use them in product descriptions.
B2B Service: Reduce Buyer Friction
Publish clear B2B terms (MOQ ranges, sample lead times, bulk lead times) and have standard sample kits.
Provide logistics planning guidance: recommended order-by dates for key markets, shipping buffer windows, and optional pre-clearance.
Offer photographic QA reports and certificate packs with shipments to speed retail approvals.
Practical Wholesale Specs for Customized Paper Stars
Common MOQ: 500–5,000 pieces depending on customization
Sample Turnaround: 1–2 weeks (accelerated sample service available)
Production Lead Time: 4–8 weeks after sample approval (seasonal peaks may extend lead time)
Materials: FSC / 70%+ recycled paper options; eco inks; recyclable sleeve packaging
Logistics & Seasonal Risk Management
Lock production and shipping milestones with “latest acceptable dates” for each stage.
Mid-run QC to detect color or fold drift early.
Reserve shipping slots ahead of holiday peaks and provide local consolidation/warehousing as an option for clients who need cliff-safe inventory.
FAQs about Customized Paper Stars Wholesale Guide
What is a customized paper star?
A customized paper star is a paper ornament that can be tailored by color, size, packaging or small branding options (e.g., hangtags or printed sleeves) and is designed for home décor and seasonal retail.
What are your typical MOQs for wholesale?
MOQs typically range from 500 to 3,000 pieces depending on customization level. Standardized wholesale kits are available to lower entry costs for smaller retailers.
How long does customization and production take?
Sample production is typically 1–2 weeks. Bulk production takes about 4–8 weeks after sample approval; during holiday peaks we recommend confirming orders at least 3 months in advance.
What sustainable materials do you use?
We prioritize FSC-certified and high-content recycled paper grades, use eco inks, and opt for recyclable packaging to ensure strong sustainability credentials for retailers.
Ready to add customized paper star products to your wholesale assortment?
Request a wholesale sample kit and catalog: info@sunbeauty.com
